Meet Mario, the legend pointing at you.

Mario is a goddamn legend among legends. A man who calls the streets of Tel Aviv home. Along with his four legged companion, Hercules, he roams the boulevards. Everyday is a blessing to him and every conversation a gift.

We started Legends of Today for all the Mario's of the world. For the quickly forgotten and easily overlooked old souls that walk among us. They possess a wisdom beyond their years and an undeniable life force that radiates from within. They embody Tel Aviv better than anyone we know.

You will find them in Tel Aviv and you will find them everywhere around the world. They are in the shadows, wondering the alleys, they are in streets, seeking out the believers. Some call them eccentric, some call them crazy, some call them fools.

We call them legends of today.